The exchange Coinbase will try to boost interest in the meme-based cryptocurrency through a $1.2 million giveaway promotion.
Investors who opt in and purchase $100 worth of Dogecoin will be eligible for the promotion.
Exchange has launched information web pages about Dogecoin, and a section that addresses frequent questions about cryptocurrency.
Earlier this week, the company announced that it was adding the meme-based cryptocurrency to its professional trading platform, Coinbase Pro.
The crypto exchange typically adds cryptocurrencies to its retail platform a few weeks after first listing on the professional version.